GITEX Shopper officially opened by His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum

GITEX Shopper was officially opened today by His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Culture and Arts Authority. The much anticipated shopping event is the largest consumer IT and electronics show in the Middle East and runs until Saturday 15 October at the Airport Expo Dubai.

Excited visitors packed the three halls on the first day of the show, taking advantage of the fantastic deals on over 25,000 different gadgets and consumer electronics from the 160 participating retailers and brands. Shoppers snapped up deals for smart phones, the newest slim laptops, digital cameras and a broad spectrum of the latest electronic gadgets. Day one saw visitors enjoying the fun festival atmosphere at the event, with music, entertainment and a host of competitions to reward lucky shoppers.

“We are honoured to have H.H Sheikh Majid bin Mohammed bin Rashid Al Maktoum officially open the show today and lend his support to GITEX Shopper. In today’s fast-changing technologically driven world GITEX Shopper offers the ideal platform for keeping abreast of the world’s new launches, top trends and innovative advances. Our exhibitors have put together an unbeatable range of products and special offers and visitors to the show will not be disappointed,” said Trixee Loh, Senior Vice President, Dubai World Trade Centre, organiser of GITEX Shopper.

GITEX Shopper 2011 has attracted some of the biggest names in technology including Bose, Dell, Epson, Greensound, Hewlett-Packard, HTC, Intel, JVC, Lenovo, Nakamichi, Nokia, Panasonic, RIM–Blackberry, Samsung, SanDisk, Toshiba and Western Digital.

“GITEX Shopper presents us with the perfect platform to offer our consumers a personal experience. It is a key opportunity for consumers to interact with the full range of HP products while receiving in-depth information and expert advice on our latest innovations and how they can be used. GITEX Shopper is an opportunity for everyone to benefit - consumers, retailers and tech providers,” said Salim Ziade, HP PSG General Manager.

Top regional distributors and power retailers CompuME, du, E4U, E-City, EMAX, Etisalat, Geekay Games, iSTYLE, Jacky’s Electronics, Jumbo Electronics, Plug-Ins, Sharaf DG and Virgin Megastore add to the stellar line-up of exhibitors.

“GITEX Shopper has always been a great way to reach consumers belonging to diverse demographic groups. This year, Emax is all set to bring customers great deals on electronics, including those that have just recently arrived in the market. Emax represents more than 300 brands, with over 100,000 products across 20 plus categories. We have also been named a UAE Superbrand this year. Living up to expectations, we have decided to occupy a larger area at the show featuring unbeatable offers on photography, audio, IT, mobiles, accessories and video, among many,” said Neelesh Bhatnagar, CEO of Emax.

GITEX Shopper 2011 will take place from 8 – 15 October 2011. The show is open from 11:00am – 10:00pm from Saturday 8 to Wednesday 12 October; from 11am – 11pm on Thursday 13 and Saturday 15 October; and from 3pm – 11pm on Friday 14 October.

Tickets are priced at AED 30 per person and are available at the venue and online through Time Out Tickets and select ENOC/EPPCO outlets. Entry is free for children under the age of five.