When any person first starts up their business, they generally end up making a lot of mistakes, some of which can be very costly. And as we progress through our business lives, we continuously learn new lessons as everything is always changing around us.
A simple fact about business is that you CAN minimize the costs which flow from mistakes, quickly adjust to changed circumstances, and capitalize on new opportunities when you have a Process for doing so.
Your Process is the SINGLE MOST IMPORTANT MARKETING INVESTMENT you will ever make and should be your First priority.
"Great companies have been built and continue to prosper BECAUSE they have a great Process, NOT because someone gave them a quick solution to a problem.” This is very true. No business can hope to grow without a Process. Without it, you will be spending money on campaigns without knowing if they work -- staff would arrive at work and wander around without direction -- opportunities will come your way and you won't be able to effectively recognize or capitalize on them, etc.
The same applies if you are a one-person operation. You have to work at making whatever you want happen and that requires a Plan with a step-by-step execution strategy (your Process).
It’s not something which "just happened". We had to “plan” everything ... and then execute what was required using a series of procedures. You have a process in all you do as well, including taking the time to read material such as this in the hope that you can pick up some ideas for improving your way of life.
Life works in strange ways. Just as you think you have it all worked out, something can happen to set you back. So you need to continuously review and fine tune your Process so you can more easily respond to changed circumstances.
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